If you’re someone who enjoys streaming on Netflix, then it’s safe to assume that you’ve probably heard—even watched—the newest horror-suspense-thriller offering that’s come out recently from South Korea “All of Us Are Dead.”

After all, it’s currently sitting at number one in almost 100 countries—with the Philippines included.

While the show’s popularity can be attributed largely to Filipinos’ fascination with Korean culture, clever marketing and humor also played a key part in its rise to number one.

Want to know exactly what we’re talking about? Look at Netflix’s funny, Pinoy high school-inspired billboards below!

Although it’s been a week since its release, the show is still raking in millions of views. As of February 2 (Wednesday), “All of Us Are Dead” has been viewed 124.79 million hours. 

Currently, it sits at number 1 in the streaming giant’s Top 10 list of Non-English TV in over 29 countries.

The show also reached the Top 10 in 62 countries, which includes the USA, Canada, Brazil, Greece, Russia, Spain, Italy, and more—a testament to its global hit status. 

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