Citizens of Switzerland will soon be able to taste authentic Filipino coffee as local producers in the country are set to start exporting Liberica coffee to the European nation in December.
According to the Philippine Coffee Board Inc. (PCBI), this export initiative will offer Filipino producers a chance to earn more. This delivery also marks Philippine coffee’s introductory to the Swiss market.
PCBI President Pacita U. Juan shared that this will also be the first time that Kapeng Barako will be exported for commercial sale.
“We do not have the competitive advantage in arabica coffee against producers like Brazil, which is cheaper than ours. In Robusta, we will have to compete against Vietnam, which is a major producer,” Juan said in an interview with BusinessMirror.
“But in liberica, we almost have no competition at all. The closest competitor would be Malaysia but they are not producing nor exporting so much compared to us,” she added.
Blaser Café, one of the oldest coffee traders and coffee roasters in Switzerland, will be carrying the barako beans back to their home country.
The Liberia beans will also be officially included in BlaserCafé’s Terroir Line of signature coffee varieties from around the world, joining Yemen’s Haraaz Sharqi, Kenya’s Kianjege, Colombia’s Maytama, and more.
Commercial counselor of the Philippine Embassy in Switzerland Magnolia Misolas-Ashley said the sale of the beans will boost the local farm-gate prices of Liberica and push farmers to produce more.
Misolas-Ashley noted that exporting the coffee variety to Switzerland will allow farmers to earn at least Php 400 per kg, Php 100 more compared to the minimum per kilogram price of barako beans in the Philippines.
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