To bring locally-made products and items closer to Filipinos, Go Lokal has opened a store on the e-commerce platform Shopee.
The program, which aims to promote products created by Filipino micro, small and medium enterprises (MSMEs), officially launched its page on Saturday (October 2).
According to the Department of Trade and Industry (DTI), who set up the initiative in 2016, the opening of Go Lokal’s virtual store is a response to the COVID-19 pandemic.
“Given the impact of the COVID-19 pandemic on the retail sector, we pursued alternative market access channels for MSMEs by partnering with different online platforms to help the MSMEs sustain their business operations and widen their market reach,” DTI Secretary Ramon Lopez said.
Lopez thanked Shopee for welcoming their program with open arms.
“Allow me to extend my sincere appreciation to our distinguished guests and partners from Shopee Philippines headed by its Director Martin Yu,” he said.
Through this partnership, DTI was able to bring 123 Go Lokal companies online.
“We are grateful that Shopee has collaborated with the DTI in facilitating the digital migration of our MSMEs and bringing new ways of promoting Go Lokal as a brand as well as its growing roster of homegrown suppliers,” he said.
Since its establishment more than four years ago, Go Lokal has helped a total of 788 MSMEs, 352 of which have already achieved mainstream success and have become regular suppliers to retail partners.
On top of this, it has also generated close to P400 million in sales for the said enterprises.
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Image credit: Go Lokal’s Official Facebook Page