On Wednesday (August 18), Jollibee Food Corporation (JFC) announced that it’s on track to open its first-ever store in Spain and it’ll be erected in the country’s capital city of Madrid. 

The opening of Jollibee’s Madrid branch is part of its 50-store expansion in the continent of Europe. It’s expected to rise before the year ends.

“Opening Jollibee stores in Spain is a milestone that forms part of our vision of becoming among the top five restaurant companies in the world and part of our commitment to grow in Europe,” JFC President and CEO Ernesto Tanmantiong said.

“The fried chicken segment is underrepresented in Spain’s restaurant segment compared to other markets, so we are very excited to introduce the Chickenjoy we are known and loved for around the world to the people of Spain,” he added.

According to Jollibee Europe Middle East, Asia, and Australia President Dennis Flores, opening a branch in Spain is integral to their Europe expansion scheme. 

“Entering Spain is a key part of our accelerated expansion plan in Europe. The way that local mainstream consumers patronize Jollibee in the UK [United Kingdom] and in other parts of the world such as the US (United States), UAE (United Arab Emirates), Singapore, Vietnam, and Hong Kong shows the universal appeal of Chickenjoy and our other bestsellers, and we are excited to replicate this success in Spain as well,” he shared. 

With the pandemic still present across the globe, JFC said it will be implementing necessary changes at its Madrid restaurant, which includes the designation of outdoor seating areas, external pick-up areas for take-away food, and setting up digital kiosks for easier transactions and hand-wash stations. 

The store will also have dedicated spaces where customers can gather safely.

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