Mobile wallet service GCash and budget airline AirAsia have joined forces to revive the ailing tourism industry in the Philippines.
Under the partnership, users of the GCash application will now be able to pay for their AirAsia flights through their mobile wallets.
GCash Chief Commercial Officer Fred Levy said the pairing will not only provide added convenience but is also expected to raise flight bookings by 10-percent, a scenario that will help the waning tourism industry recover.
“We expect around 5 percent to 10 percent annual increase in transactions for both GCash and AirAsia. This partnership will enhance both platforms, extending our reach to a bigger audience and allowing both to grow expansively in the digital space,” he told BusinessMirror.
Apart from allowing Gcash customers to pay for airfare, users will also be able to pay for accommodation in partner hotels, which can be accomplished through contactless payment.
According to AirAsia Philippines CEO Ricky Isla, their newly established partnership with GCash will help further their mission of providing a safe and convenient travel experience to their customers, specifically during the pandemic.
“Providing convenience through digital and contactless solutions while observing the highest standards of safety has always been AirAsia’s commitment to our guests. Our partnership with GCash, the country’s leading e-wallet empowers our guests with flexible cashless options as we all gear up to fly again to our favorite leisure destinations,” Isla explained.
“We look forward to strengthening this partnership with GCash as AirAsia continues to embark on its journey to becoming more than just an airline,” he added.
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Image credit: GCash’s Official Facebook Page; AirAsia’s Official Website